Exhibit 8 : AS YOU LIKE IT
An Internet search for the word
customized turns up more than 866,000 web pages. Computer-based
technologies like the Internet help producer and consumer communicate
directly so the goods and services offered more closely match
individuals' unique tastes. In virtually every industry-housing,
transportation, apparel, medicine, entertainment, finance and
so on- modern technologies are shifting the business paradigm
from producer-centered productivity to consumer-centered customization.
FOR THE FUTURE, THE BEST OF
Just as mass production was the
hallmark of yesterday's Industrial Age, mass customization promises
to dominate the modern stage of America's economic evolution
- the Information Age. New eras, of course, don't arrive overnight.
They emerge slowly and incrementally as they overlap with the
old, taking years and even decades to transform the economy.
Even so, we're already seeing noteworthy moves to mass customization.
Digitoe Shoes Fitted to a Precise
3D Model of Your Foot
Digitoe, a Washington company,
uses a scanner to measure every millimeter of customers' feet
for custom-made shoes. Using his computerized mobile fitting
unit, Alan Zerobnick digitizes each foot's dimensions - no matter
the size or shape - and builds a three-dimensional shoe last
around which any style can be molded for a perfect fit. Orders
are shipped in three to four weeks. Reorders require only a phone